Every two years, Bologna in Italy hosts one of the most important trade fair for pets: Zoomark International. NOHO agency went to the 18th edition of this international fair to discover the latest trends for the specialised pet store.
This year Zoomark was larger than ever, with more than 53,000 square meters of halls and exhibition spaces. The fair had more than 750 exhibitors and 27,000 buyers from more than 100 countries. About 40 percent of the fair was about food for our pets. In addition, there was plenty of room for (home) accessories for our pets, such as beautiful dog leashes and smart toys. This year no fewer than 400 innovative products were presented in Bologna.
Daarin komen wel een aantal trends steeds terug. Zo wordt het design steeds gelikter, ogen de gebruikte vormen en materialen meer verfijnd en wordt er vaker bewust gekozen voor een hogere kwaliteit.
Quality has also been the main choice for years at NOHO. Because if you opt for high-quality materials and craftsmanship, you will always make a more sustainable choice. After all, a good product will last longer than a low-quality product. In Bologna, that choice for quality surfaced in various areas. For example in the wide interest in organic products and raw materials, sustainable production processes and recyclable packaging. We keep seeing a number of trends. For example designs that become increasingly slicker, the shapes and materials used look more refined and a higher quality is consciously chosen more often.
More comfort for dogs
Quality also means choosing comfort and convenience; it must be smooth and easy. For example, ergonomics has been leading for years with our brands DOG Copenhagen, EQDOG and EQuest 4dogs. These brands consciously choose collars, harnesses and leashes that are comfortable for the dog and are comfortable for the dog owner. Our Owney Outdoor brand is also known for its smart pockets and comfortable jackets for us humans. In Bologna we saw that extra attention to ergonomics also reflected in the presented dog leashes, harnesses and collars. It was remarkable to see the large selection of orthopedic memory beds and cushions made of memory foam. Because whoever took a nice long walk is allowed to then lie very comfortably?