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Tim DoedijnsByTim Doedijns

Cooldog: the cool jackets for active dogs

We all like a beautiful summer! But not without a warning to your customers, because most four-legged friends have a hard time in the summer heat. That is why EQDOG came up with the Cooldog. Whether you leave for Costa Rica, get stuck in traffic on the Route du Soleil or take a long walk at beach: your dog will not get overheated thanks to this special cooling coat.

Dogs and high temperatures

Dogs and heat are not a good combination. Dogs can only lose their warmth through the soles of their feet and by panting. If a dog starts panting, drooling, or becomes sluggish, it may be because of the heat. A dog can even fall into a coma and die if the body temperature rises too far. Especially with old dogs and dogs with very short noses, the risk of overheating is high. You can prevent overheating, for example, by not walking your dog during the hottest hours of the day. Rather go in the morning or in the evening and get plenty of cool fresh water. (Also read: 8 cooling tips for pets).

Pay attention! In the heat, asphalt and sand will become very hot and that can cause your dog’s paws harm. Walk on grass as much as possible and regularly check the dog’s paws. With worn out paws, dog shoes from, for example, EQDOG might offer a solution.

Prevent overheating

Overactive dogs or dogs that overheat quickly can be helped with a cool coat. Most cooling jackets provide an accelerated evaporation effect, but the Cooldog from EQDOG does more thanks to the special layer of ACO-DRY®. This material cools itself and that gives a double effect: not only the evaporation, but also the cooling layer cause the dog’s body temperature to fall. In addition, the Cooldog provides a more long-term cooling than the average cooling jacket.

Did you know? 

NOHO agency will soon introduce beautiful dog coats for the winter. Just follow us on Facebook and Instagram or subscribe to our newsletter. Then you will know immediately when you can order these jackets.

Want to know more? Or order immediately?

We are more than willing to share more information on the Cooldog from EQDOG! But it is of course possible to start ordering straight away! Give us a call at +31(0)6 109 104 63 or send us a mail via

Cooldog biedt dankzij haar dubbele werking de beste verkoeling in de zomer
Tim DoedijnsByTim Doedijns

Product trends and developments in 2020

Our brands are always on the move. This means that, in 2020, you can expect some amazing developments, with an eye for quality and sustainability – exactly what today’s dog owners want to see. Time for an overview per brand!


In 2019 we could proudly announced that NOHO agency is the exclusive representation of AddPocket in the Benelux. The practical and flattering hipbags of this Swedish brand have received a lot of positive feedback. No wonder, because they are lightweight, dirt-repellent and come in various (unisex) models in beautiful, modern colors. This year AddPocket is enriching its line of hip bags with new colors. The brand will also focus on faster delivery and better support. In addition, there will be new presentation material, such as brochures and posters.

DOG Copenhagen

At DOG Copenhagen they want us to spend more time with our best friends in 2020. Their comfortable, functional and durable dog accessories will help. The Danish brand will have some nice surprises for this summer. But pay attention! After the launch of the previous collection, a real rush followed and we had difficulty keeping up with all requests. So make sure you are first in line this year!


EQDOG wants to set a new standard of dog accessories. And thereby strengthen the emotional connection between people and their dogs. That is why smart innovations from the “human world” are translated into new accessories for the active and adventurous dog. Always stylish and functional, with high quality and convenient to use. This summer EQDOG brings its new innovations to the market. In addition, we expect the Cooldog to be a huge success again this summer.

EQuest 4dogs

EQuest 4dogs is known for their high quality leashes and collars. The brand is therefore perfectly in line with the current sustainability trend. Dog owners also find it increasingly important that their dog accessories last longer and do not end up in the trash prematurely. The high-quality products from EQuest 4dogs fit in with this. In addition to this, they like to provide customized products, so that you can distinguish yourself even more easily.

Owney Outdoor

At Owney Outdoor we’re always working on perfecting our collection. Last autumn Owney introduced new colours for a part of their collection of outdoor jackets. This Spring we have some exciting new products planned. If you stop by at our booth at Interzoo we are more than willing to show them to you.


In 2019 NOHO agency teamed up with the Finnish dogcoat brand Pomppa. We received a lot of positive feedback, mostly thanks to the smart sizing. This makes it seem as if every Pomppa dog coat is made to measure. They also stay perfectly in place without any nasty straps or elastic bands so the dog can move around freely. At the moment Pomppa is working hard on the new collection of dog coats for the 2020/2021 season. It will probably see the light of day in August this year.

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