Behind the scenes at Orbiloc: Danish design in action
Recently, NOHO Agency visited the Orbiloc factory on the outskirts of Aarhus, a vibrant harbour city on Denmark’s mainland. What started as a curious peek behind the scenes of their Orbiloc Safety Light production, soon turned into a renewed appreciation for what true Danish design means: simplicity, functionality, sustainability – and above all, quality you can see and trust.
100% Made in Denmark
Orbiloc is renowned for its compact, durable safety lights for dogs, horses, and their owners. But it’s only when you see the production process up close that you truly understand what sets these lights apart. While many companies outsource manufacturing to low-wage countries, Orbiloc has made a conscious decision to keep the entire process local. From design to assembly, everything takes place under one roof in Denmark. That’s no coincidence – it means every detail of the Orbiloc Safety Lights is checked and optimised on-site. Each light is rigorously tested for waterproofing, shock resistance, and visibility. The standards are high, and rightly so. These lights are built to perform in the most demanding conditions, and that dedication shines through in the final product.
Sustainable and Thoughtful Design
What makes Orbiloc Safety Lights unique, is their blend of functionality and aesthetics. The design is unmistakably Danish: minimalist yet effective. The lights are compact and lightweight, yet remarkably sturdy. They feel solid in your hand, withstand extreme temperatures, and last for years. They’re also designed with sustainability in mind – components are replaceable, and they can be attached to dog collars, coats, or your own gear. It’s a product that’s smartly engineered and built to last – good for dogs, their humans, and the environment.
| Tip: Also curious? This Danish-language video gives you a little peek behind the scenes at Orbiloc! |
Reliability Comes First
A safety light must simply work – that’s the bottom line. Whether you’re walking your dog along a dark road, strolling through the woods, or riding your horse through heavy rain, you want to be seen. And Orbiloc delivers that peace of mind with visibility up to 5 kilometres away. By keeping production in Denmark, they guarantee not only exceptional quality but also full integrity of their supply chain. Choosing Orbiloc means choosing craftsmanship, reliability, and a brand that stands for honest, local production – not a disposable light that fails after a few weeks.
Shine with Danish Design
Orbiloc Safety Lights are available in a range of colours and can be ordered by sending your request to order@noho.nl. Need advice or have a question? We’re happy to help – email info@noho.nl or call +31(0)6 109 104 63.
Celebrate autumn with Pomppa’s new colours
With Pomppa, you can look forward to fresh colours and designs every year – and this year is no exception. The leading Finnish brand for warm, stylish and functional dog coats has taken inspiration this season from the rich, glowing shades of the Finnish autumn. The result? A carefully curated collection in colours that evoke crisp leaves, walks through the forest and the mysterious light of dusk.
For dog owners with style
Pomppa is known for its durable quality, perfect fit and smart designs that keep dogs warm and dry, whatever the weather. The coats are easy to put on, offer outstanding comfort and stay perfectly in place during every activity – without the need for uncomfortable elastic straps. What’s more, the Finnish brand has an impeccable eye for colour and pattern, keeping its range of dog coats and jumpers both fresh and appealing. That makes them ideal for owners who don’t want to choose between practicality and style. With Pomppa, you can offer beautifully designed dog coats – perfectly suited to the colder months and for every fur colour, from light to dark.
Four new colours
This season, Pomppa introduces four stunning new shades – forming a harmonious palette that blends beautifully with the existing Pomppa range and the season itself:
• Habanero: a fiery red-orange hue full of energy, available for the Sportti dog coat and Jumppa jumper. Reminiscent of falling autumn leaves, this shade adds a vibrant touch to any dog outfit.
• Lemonade: a fresh, citrus-yellow tone that contrasts perfectly with autumn’s darker days. Exclusive to the Kuori coat, Lemonade brings cheer to even the greyest walks.
• Midnight: dark and mysterious as the night sky over a Finnish forest, Midnight is a deep, elegant colour that gives the Jumppa jumper a refined look.
• Rust: the latest addition to the line, available for the Kevyt, Perus and Toppa coats. Rust is a warm, earthy tone that perfectly captures the essence of autumn – natural, calming and stylish.
Time to stock up
For pet shops looking to refresh their range with functional yet fashionable pieces, now is the perfect moment to introduce Pomppa’s new colours. Make sure you can advise your customers on which models and shades suit different breeds best, and watch Pomppa’s instruction videos to easily demonstrate how to put on a coat or jumper in seconds.
NOHO is here to help!
Did you know that Pomppa dog coats also feature a clever harness opening? This innovation came about because the Finnish brand always listens to its customers. So if you have a great idea or customer feedback, we’d love to hear it. And of course, if you have any questions, we’re happy to help – email us at info@noho.nl or call +31(0)6 109 104 63.