Product trends and developments in 2020
Our brands are always on the move. This means that, in 2020, you can expect some amazing developments, with an eye for quality and sustainability – exactly what today’s dog owners want to see. Time for an overview per brand!
AddPocket
In 2019 we could proudly announced that NOHO agency is the exclusive representation of AddPocket in the Benelux. The practical and flattering hipbags of this Swedish brand have received a lot of positive feedback. No wonder, because they are lightweight, dirt-repellent and come in various (unisex) models in beautiful, modern colors. This year AddPocket is enriching its line of hip bags with new colors. The brand will also focus on faster delivery and better support. In addition, there will be new presentation material, such as brochures and posters.
DOG Copenhagen
At DOG Copenhagen they want us to spend more time with our best friends in 2020. Their comfortable, functional and durable dog accessories will help. The Danish brand will have some nice surprises for this summer. But pay attention! After the launch of the previous collection, a real rush followed and we had difficulty keeping up with all requests. So make sure you are first in line this year!
EQDOG
EQDOG wants to set a new standard of dog accessories. And thereby strengthen the emotional connection between people and their dogs. That is why smart innovations from the “human world” are translated into new accessories for the active and adventurous dog. Always stylish and functional, with high quality and convenient to use. This summer EQDOG brings its new innovations to the market. In addition, we expect the Cooldog to be a huge success again this summer.
EQuest 4dogs
EQuest 4dogs is known for their high quality leashes and collars. The brand is therefore perfectly in line with the current sustainability trend. Dog owners also find it increasingly important that their dog accessories last longer and do not end up in the trash prematurely. The high-quality products from EQuest 4dogs fit in with this. In addition to this, they like to provide customized products, so that you can distinguish yourself even more easily.
Owney Outdoor
At Owney Outdoor we’re always working on perfecting our collection. Last autumn Owney introduced new colours for a part of their collection of outdoor jackets. This Spring we have some exciting new products planned. If you stop by at our booth at Interzoo we are more than willing to show them to you.
Pomppa
In 2019 NOHO agency teamed up with the Finnish dogcoat brand Pomppa. We received a lot of positive feedback, mostly thanks to the smart sizing. This makes it seem as if every Pomppa dog coat is made to measure. They also stay perfectly in place without any nasty straps or elastic bands so the dog can move around freely. At the moment Pomppa is working hard on the new collection of dog coats for the 2020/2021 season. It will probably see the light of day in August this year.
Stay up-to-date?
Want to be the first to hear about the products we represent? Follow us on Facebook, LinkedIn and/or Instagram. Or subscribe to our newsletter. We’ll make sure you’ll receive a monthly update about all the latest and greatest in our inbox.
Time to start planning: it’s the trade show season!
Start the new year with some nice plans. For example, mark the most interesting trade shows for the pet industry in your agenda, such as ANIDO in February and Interzoo in May. Chances are that you will meet us there!
What does ANIDO offer?
ANIDO calls itself the trade fair for the pet care industry in the Benelux and Northern France. This year they celebrate their 21st edition. At the bi-annual trade fair you will find products, accessories and services from more than five hundred petcare brands. For each edition, the ANIDO team looks for new and innovative companies and each edition also receives the New @ Anido prize for the best new innovation. This year the competition is all about the ‘Natural & Sustainable’ theme and there is a special award for the most natural and sustainable product.
• when and where? Sunday the 16th and Monday the 17th of February 2020 at Kortrijk Xpo.
• admission: Free is you register before the event via this link
• meet-up? NOHO agency will be at the show on the 16th of February.
What will Interzoo bring this year?
At the world’s largest trade fair for the International pet industry, manufacturers, wholesalers and service providers from more than 60 countries show what they have in store. And you can touch and try it all. At Interzoo you will find leading innovations and their inventors from all over the world. That makes the fair an almost inexhaustible source of inspiration. This year Interzoo also offers space to interesting startups. Here newcomers can present their products and make new contacts. DOG Copenhagen and Owney Outdoor are also presenting their new collections at Interzoo.
• when and where? Tuesday the 19th till Friday the 22nd of May 2020 in Nuremberg, Germany.
• admission: 23 euros for 1 day or 37 euros for 4 days. You can buy a ticket via this link.
• meet-up? NOHO agency will be all over the fair on the 19th of May, on the 20th of May you will find us at the DOG Copenhagen stand and on the 21st of May at the Owney Outdoor stand.
Please note! At a large exhibition such as ANIDO and Interzoo, chances are that all hotel rooms in the near proximity will be fully booked fairly soon. Therefore it is wise to register quickly for the exhibition and arrange a comfortable place stay as soon as possible.
Talk to us?
Want to catch up on the plans for the new year during ANIDO? Or are you curious to hear most interesting innovations at Interzoo? Give us a call at +31 (0) 6 109 104 63 or send us a mail at info@noho.nl and we will meet there.
