Ready for the World Cup with DOG Copenhagen

Ready for the World Cup with DOG Copenhagen

The 2026 FIFA World Cup kicks off once again on Thursday 11 June 2026! Naturally, major sporting events like this are the perfect opportunity to cheer on your favourite team and country – and pets can join in too! Especially with the extensive colour palette from DOG Copenhagen. Their popular collection of harnesses, leads and collars is available in no fewer than ten different colours, inviting customers to mix and match until they find the ultimate World Cup-winning combination.

Playing with Colour

Many retailers already know it: tapping into major sporting events – with themed shop displays, eye-catching window dressing and dedicated online promotions – is not only fun, but also drives impulse purchases. During the World Cup especially, dog owners are eager to support both their dog and their favourite team. Those two passions come together perfectly with the extensive collection from DOG Copenhagen.

The popular collars, leads and harnesses, as well as the Flexy™ Poop Bag Holder, the Go Explore™ Belt Bag, the Go Explore™ Treat Bag and the Pouch Organizer™ Leash Bag, are all available in a wide range of colours. This makes it easy to create displays inspired by national flags, summer themes or bold colour combinations in-store.

Ten Different Colours

Since last year, all outdoor products from DOG Copenhagen have been available in ten colours, from harnesses to dog leads:

• Black
• Mocca
• Ocean Blue
• Wild Rose
• Orange Sun
• Purple Passion
• Hunting Green
• Classic Red
• Lemon
• Desert Dune

Thanks to the extensive colour range, retailers can easily cater to local and national preferences as well as different supporters. You can opt for a full orange look, or reflect the colours of countries such as Belgium or Germany in a dog’s outfit. The collection can also be adapted effortlessly to the season or current World Cup developments.

Mix and Match

One of the greatest strengths of DOG Copenhagen is that the Scandinavian design brand intentionally creates all accessories to work together seamlessly. Leads, harnesses, collars and bags can all be combined with ease. A red collar pairs perfectly with a blue lead, while a yellow leash bag can complete the look. This makes it simple to support every winning team with a matching outfit for the dog.

Choosing Quality

With DOG Copenhagen, you are not only choosing the right colours, but also quality, comfort and durability. The Danish brand designs harnesses, leads and accessories intended for everyday, long-term use, with careful attention paid to fit, ease of use for dog owners and comfort for the dog — a winning combination that truly stands out.

The smart, ergonomically designed leads, harnesses and accessories are made from durable, breathable materials that are gentle on the dog while offering optimal support and freedom of movement, without rubbing or restricting.

Bring DOG Copenhagen into Your Store

Would you like to learn more about the extensive colour collection from DOG Copenhagen or receive advice on creating a standout World Cup presentation? Please get in touch with NOHO agency via +31 (0)6 109 104 63 or info@noho.nl.