Preparing for Interzoo 2024

Preparing for Interzoo 2024

Are you also going to Interzoo 2024 in Nuremberg – and looking for the latest trends and bestsellers for the coming year? Don’t let the grandeur of this gigantic trade fair overwhelm you. NOHO agency offers 5 useful tips for you to prepare!

Tip 1: Book your hotel quickly
Interzoo 2024 is completely sold out! This year more than 2,100 exhibitors from 68 countries and at least 40,000 visitors from more than 120 countries are coming; it will be busier than ever! So haven’t you arranged a hotel yet? Then do so soon!

Tip 2: Make a plan
With as much as 140,000 square meters of exhibition space, it is of course impossible to see everything during Interzoo, also because over 80 percent of the products are meant for dogs or cats. So look at the program carefully and make smart choices: which products and brands are going to appeal to your customers?

Tip 3: Test, test and test
Don’t be tempted by nice giveaways, pretty pictures and tasty snacks or drinks: you came to Interzoo to select the best for your customers. Therefore, go to demonstrations and ask if you can try out products yourself. Only then will you really know what you will soon be buying or selling to your customers. Be sure to take catalogs or brochures with you for more information!

Tip 4: Refresh your knowledge
Interzoo 2024 offers a broad program full of knowledge transfer, dialogue and discussion for and with experts:

• Petfood Forum Europe: experts talk about the latest trends, research and innovations in the European pet food market.
• Academy Sessions: short conferences on, for example, regional market developments, marketing trends and the topic of sustainability.
• Fresh Ideas Stage: meet creative minds behind new innovations and discover future trends.
• Meetings & Networking: various meetings and gatherings of many international associations.
• Live Presentations: watch various product presentations to see how they really work.
• Product Showcase & Community Stands: a quick overview and first orientation of the different products at Interzoo.Looking for products from specific countries? Then head to one of the 15 country pavilions.

Tip 5: Download the app
Definitely handy to have in your pocket: the Interzoo App. With it, you always have your entrance ticket, your personal and the complete trade show program and an interactive floor plan at your fingertips. Moreover, you can easily find exhibitors and make appointments with them. You can download the app here.

Missed it?
Interzoo is organized every two years. Couldn’t be there this year? No worries: NOHO agency is happy to update you on the latest trends in the industry and the smartest product innovations you can’t miss. Call +31(0)6 109 104 63 or email info@noho.nl for an appointment.