In times of Covid, a good webshop is extra important to complement your physical store. Because not everyone can or dares to visit the store. NOHO agency likes to make it easy for you and show which elements are important in a webshop for (new) customers.
Of course you can proudly mention your website address on your store front, but it is also important to be locally findable online. This makes picking up orders even more attractive. Create a Google My Business profile for free.
When you buy something, you naturally want to see it first. Therefore, provide beautiful, high-quality, well-lit photos of your products. One is not enough. Make sure you show the product well from multiple angles. Do you need photos of the products of one of our brands? Call or email us and we will send you a nice selection or give you access to the brand’s image bank.
Beautiful photos are the basis, but customers also prefer to see moving images. Certainly from extra functionalities or handy instructions. Instruction videos of, for example, how to properly put on Pomppa dog coats or how to attach the safety lights by Orbiloc, you can easily embed. EQDOG also shares some nice product and instruction videos on YouTube.
Clear product details
Details convince customers. Therefore, make sure that you provide a complete, correct and clear product description. Be sure to keep a clear size chart and, if necessary, provide useful instructions to determine the correct size.
Clear about shipping
Free shipping can boost online sales. But it must be affordable. In any case, be clear about the shipping costs and, if necessary, use a threshold amount to convince potential buyers and order more.
Place your full contact details – telephone number, e-mail address and visiting address (with opening hours) – on the website. This increases confidence in your webshop. The best area to place your contact details are in the footer (fixed bar at the bottom) and also provide a menu button with the name “Contact”.
Of course you want customers to talk about your products and service, so that they also attract others to your (web) store. You do this by being active on social media, among other things. Link your webshop with clear icons to your social media. A small note: a static Facebook page is not enough. For example, you can create beautiful Instagram stories every week and invite your customers to respond to your posts.
Experiences of others can convince even the biggest doubters. Reviews about products or even on your store are therefore invaluable. Offer customers the opportunity to respond to each product and the shopping experience itself. Place the social media icons with each product and ask, for example, with every order or in a mail afterwards: do you also want to share your experience online?
We can help!